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Gold has always held a special place in Indian hearts and households jbe it as a symbol of prosperity, a traditional gift, or a secure investment. In recent times, however, gold has also made headlines for another reason its soaring price. With rates inching closer to ₹1 lakh per 10 grams, investors are now asking a crucial question: is this the right time to buy or sell gold?
The answer, like most things in the financial world, lies in timing and strategy. Understanding market conditions and aligning purchases accordingly can go a long way in maximizing returns and preserving wealth.
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Gold's price movement is often influenced by a mix of global and domestic factors. In 2025, several key developments have contributed to the current surge:
Geopolitical uncertainties: Ongoing tensions between major economies and global conflicts have made gold a go-to safe-haven asset.
Weaker dollar: The depreciation of the US dollar has historically boosted gold prices, as the yellow metal becomes cheaper for holders of other currencies.
Increased central bank purchases: Many countries are ramping up their gold reserves, pushing global demand higher.
Inflation fears: With inflation rising globally, investors are turning to gold as a hedge against diminishing currency value.
These macroeconomic shifts have created an environment where gold is viewed not just as a decorative or cultural asset but as a powerful financial tool.
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In India, gold buying is not just an investment decision - it’s a cultural practice tied to festivals and rituals. Akshaya Tritiya, Dhanteras, and wedding seasons often see spikes in demand, regardless of market trends.
This year, Akshaya Tritiya falls in late April, a period traditionally believed to be auspicious for gold purchases. Many investors wait for such occasions, combining cultural beliefs with financial strategies. However, buying purely based on tradition may not always yield the best returns - timing purchases based on both sentiment and market signals is ideal.
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With prices at an all-time high, it might seem counterintuitive to buy gold. But here’s where strategy comes into play.
Instead of going all in, financial experts recommend a staggered investment approach - buying in small tranches over a period of time. This method, known as rupee cost averaging, helps mitigate the risk of market volatility and ensures you don’t invest all your funds at a peak.
At the same time, if you’ve been holding gold for several years and are looking to liquidate, now could be an excellent time to do so. The current market presents a rare opportunity to unlock maximum value from your stored or unused gold.
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Gold acts as a natural hedge in a diversified portfolio. It usually performs well during times of economic downturn, offsetting losses from equities or real estate.
Most financial advisors suggest allocating about 10–15% of your portfolio to gold - just enough to provide a safety net without sacrificing the potential for higher returns from other asset classes. Overexposure to gold can limit overall portfolio growth, especially during prolonged bull markets in equity.
It’s also worth noting that gold offers liquidity and can be easily encashed during emergencies. For this reason alone, many Indian households prefer to keep a portion of their savings in the form of physical gold.
While gold is currently in a bullish phase, it is important not to ignore the possibility of corrections. Prices could dip if global tensions ease or the dollar strengthens. Keeping an eye on inflation rates, central bank policies, and economic growth indicators can help in anticipating price trends.
Moreover, one must always consider making purchases through certified and trusted channels. Whether it’s jewellery, coins, or bars, authenticity and purity should never be compromised.
Gold is more than just an asset - it’s a tradition, a safety net, and a store of value. But just like any investment, timing is everything. Whether you’re looking to buy for the long term, invest for portfolio diversification, or sell to make the most of high prices, aligning your strategy with market conditions is key.
Thinking of where to sell gold in Gurgaon while the prices are at their peak? At 24Karat, we ensure a transparent and rewarding experience. Visit 24Karat for trusted gold silver buyer in Delhi to get a free gold evaluation and unlock the true value of your precious metal. Your gold deserves nothing less than the best.
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